Espresso-Driven Marketing Enthusiast
I’m glad you’re here. I am Yonga Mangcu, a dedicated marketer with a keen eye for trends and an enthusiasm for lifestyle and digital content creation. I love coffee, pizza and chocolate. Growing up I have been exposed to a multicultural background – having lived in Johannesburg, East London and Cape Town. I now consider Cape Town to be my home since 2017. Described by my peers as “silent yet sassy”, I consider myself an introverted extrovert. From a young age, I understood I had a calling in the creative field. I discovered the confidence to pursue my passion despite growing up in a conservative environment where math, science, and accounting were the norm. As a young Christian woman, my faith is the foundation of my identity and work – inspiring me to create with intention, collaborate with love, and serve with humility. My journey has led me in to the digital marketing space, and I’m excited to share my work and expand my online portfolio.
Pathways of Professional Pursuit
My professional journey is a blend of creativity and strategy, starting from fashion design and evolving into the vibrant world of digital marketing 🎨📈 . I hold a BA in Fashion Design and a BAHonours Fashion degree. My first corporate job was a Junior Digital Designer, where I honed my design skills using Adobe Photoshop to create compelling product editorial images. This role not only refined my attention to detail but also taught me the importance of meeting tight deadlines.
My next step was as a Visual Merchandising Intern in the e-commerce realm, where I thrived in a fast-paced environment, contributing to the brand’s online presence. Here, I developed a keen eye for trends and an understanding of how to engage audiences through effective content creation and web management. The real pivot came when I dove into Performance Marketing. This experience ignited my passion for digital marketing and I knew I wanted to go further. I learned the art of campaign optimization, content creation, and driving measurable results. It was here that I realized the powerful synergy between my creative background and analytical skills.
From crafting engaging content and designing visually appealing graphics to developing innovative campaigns and compelling storytelling, I thrive on the creative challenges this dynamic industry presents. For me, this is a creative outlet that allows me to blend my artistic skills with strategic thinking to drive impactful results.
For more information please have a look through at my CV.